One of the essential tasks of businesses is to identify their target market. A target market is a group of potential customers to whom a company wishes to sell its products or services.
Hence it makes sense for businesses to focus its marketing efforts on this target group.
Since Q-SYS, offers various touch points through their feedback system such as SMS, QR codes and payment wallets, businesses can get access to a rich organic customer database in the form of mobile numbers and email addresses.
This database serves as a marketing tool and helps businesses to engage with their customers by providing them information on discount offers, new services or products and even send out festive greetings. Connecting to customers in such a way is cost effective and helps companies reach a wider demographic.